Is it easy to get a picture published in the media? This is a question I am often asked by companies with a news item they wish to send out as a press release. The quick answer is no it isn’t. However, that isn’t to say it is impossible.
We have pictures published in the national and regional media as well as the trade press on a regular basis and your chances dramatically increase if you follow a simple set of instructions. As a general rule of thumb, the nationals are the hardest in which to have a photo published while the regional dailies, weeklies and trade press offer a far easier target.
The first and foremost thing to consider is whether your ‘news’ is in fact newsworthy. The fact that you have a new director or a new product is probably very important to you, but will it be of interest to the readers of all the publications you send it to?
Look very carefully at the audience you think will be interested and the publications they are likely to read. Having established this, take a look at those publications and analyse the style of articles and pictures they use. The closer you can match their style, the increased likelihood of your article being used. Is is often worthwhile using the services of a professional copywriter to do this for you.
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